VMware Global Benefits

VMware Global Benefits | Change Management on a National Scale


Objective

Drive awareness and interest about Open Enrollment amongst VMware employees in the U.S.

Clearly communicate several key changes to employee benefits programs

Drive employees to enroll and to proactively make the required elections before the deadline

Solution

Develop campaign concept and theme

Produce quick-hit video series, announcement collateral, on-campus signage, and a landing page for multiple touch points