Objective
Develop a multi-step, integrated lead nurture program for the VMware + WWT partnership
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Promote VMware Cloud Foundation as the first stop on any digital transformation journey
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Drive audiences deeper into the WWT Digital Platform and along their respective Buyer’s Journeys
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Align each company’s marketing and sales activities
Solution
Create an engaging, Destination Transformation themed microsite experience organized around VMware + WWT’s joint value proposition
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Redesign + create key solution collateral to adhere to program theme and provide a more consistent user experience
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Drive traffic to experience via paid and social media channels
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Expose audiences to the highly-curated content to encourage engagement with VMware + WWT in more meaningful ways