Sanare/Brightsky | Brand Development and Activation


Objective

Name and brand next generation provider for people living with diabetes

Solution

Conduct a findings study to understand patient mindset, frustrations, and needs to develop a user-centric approach

Design engagement programs for patients, family members and doctors

Activate the BrightSky brand with articles, press, collateral, ads, and tradeshow presence

Impact

Naming and brand identity executed in less than 4 months

Launched brand internally and developed a transition plan to move partners and customers to the new entity