Red Hat’s Project Leapfrog | Bringing a Major Transformation Initiative To Life
Objective
Bring Project Leapfrog to life, a major transformation initiative across Finance, IT, Operations and Facilities
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Connect value to vision and shift the collective perception of internal audiences
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Position the Red Hat CFO behind it all as an inspiring thought leader both internally throughout the company and externally to press and analysts
Solution
Create a fun, eye-popping, motivational brand for the initiative
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Execute a unified look and feel across a suite of touch points that engages and inspires employees
Impact
A clear and compelling brand that employees readily adopted, increasing alignment in behaviors and creating a halo effect of initiative that extended to all Red Hat employees