Red Hat’s Project Leapfrog | Bringing a Major Transformation Initiative To Life


Objective

Bring Project Leapfrog to life, a major transformation initiative across Finance, IT, Operations and Facilities

Connect value to vision and shift the collective perception of internal audiences

Position the Red Hat CFO behind it all as an inspiring thought leader both internally throughout the company and externally to press and analysts

Solution

Create a fun, eye-popping, motivational brand for the initiative

Execute a unified look and feel across a suite of touch points that engages and inspires employees

Impact

A clear and compelling brand that employees readily adopted, increasing alignment in behaviors and creating a halo effect of initiative that extended to all Red Hat employees