Presidio Case Study

Presidio Partner Marketing | Interactive Lead Nurture Campaign


Objective

Develop a multi-step, integrated lead nurture campaign for key partners

Take a “choose your own adventure” approach to creative to enhance interaction

Build a turnkey program for future expansion to additional partners

Solution

Microsite with interactive experience themed around a fictitious island, organized around joint value proposition of Presidio and VMware

Give users the ability to explore at will, according to their pain points and interests

Integrate registration for a free tech assessment and a demand-gen program with strategy, messaging, collateral, and solution-specific content

Impact

Aligns Key Stakeholders with Customers and Prospects

Turnkey Approach Increases Marketing and Sales Activities

Generates Insights to Continually Improve Program

Easily Scalable Across Partners