Objective
Update company’s overall look and feel to evolve the market profile
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Refresh website to reflect new product innovations and enhanced value propositions
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Inject a stronger online video component to convey the increased Pensando value
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Improve website analytics reporting
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Revamp fundraiser deck to capture next-phase venture capital
Solution
Deep dive into new product features and benefits to update messaging
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Extensive design exploration to retain core elements while expanding the brand
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Update website design and copy
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More extensive site analytics and lead-tracking integration with Salesforce