Full-Service Event Support for VMware | Creating Clarity and Consistency for Customer Communications Team


Objective

Create a distinctive look for each customer event

Serve each event’s unique goals and audiences

Follow corporate brand guidelines

Solution

Design both standard and unique program elements per needs of each event

Create 1-page microsites to gather valuable attendee information

Integrate registration information with Campaign Monitor for future marketing initiatives and ongoing audience engagement

Impact

A streamlined communications process and effective suite of on-brand assets that product managers and company leaders can rely on to help them achieve event goals