Develop a concerted partner marketing program for the ePlus and Cisco partnership
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Emphasize ePlus’s key differentiators, Cisco’s key solution areas, and project their shared value proposition
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Align each company’s marketing and sales activities

Create a microsite with interactive experience themed around a colorful and magical conductor named MC Rockit, organized around joint value proposition of ePlus and Cisco
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Redesign + create key solution collateral to adhere to program theme and provide a more consistent user experience
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Drive traffic to experience via paid and social media channels
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Integrate registration for a free technical readiness assessment and a demand-gen program with strategy, messaging, collateral, and solution-specific content