DTW 2019

Dell Technologies World 2019 | Gamified Wayfinding with AR


Objective

Develop a creative concept for the largest booth at the event

Create a clear way to help attendees navigate between six key booth areas

Incorporate innovative ways to attract and engage booth visitors

Solution

Extensive discovery with the 10 business units in the booth to ensure all event goals were met

Write booth theme tied to all business goals and event theme

Develop an AR-based wayfinding map that shows attendees where they’ve been and where they still need to go in order to qualify for a prize

Work closely with booth production vendor to ensure booth layout and real estate created optimum traffic flow and clarity

Design signage for all booth areas that clearly showed attendees where to go

Create a fun, eye-popping, motivational brand for the initiative

Execute a unified look and feel across a suite of touch points that engages and inspires employees