Develop an innovative, attention-grabbing way to tell the “proven and modern” story of Dell EMC data protection solutions
…
Ensure the creative can adapt for use in new product launches, product updates, sales collateral, and event support for the next several months or longer
…
Break through the clutter of talking heads and standard motion graphics with something fresh the audience doesn’t usually see

Create two animated characters personifying the two main qualities of “proven” and “modern” who can talk engagingly about their two viewpoints
…
Make them anchors of a fictional news magazine-type of show that allows for various ways to convey information while injecting some lighthearted humor
…
Support/promote characters and their messages with social media and a digital brochure