Dell EMC Power One

Dell EMC PowerOne | Launching the World’s First Truly Autonomous Infrastructure Solution


Objective

Develop a highly designed and remarkable look and feel for the PowerOne brand to reinforce its positioning as a ground-breaking, all-in-one, autonomous technology solution

Clearly articulate and amplify PowerOne’s key benefits to educate target audiences about its unique differentiators, while continually reinforcing its overall value proposition

Generate awareness, interest and purchase demand for the solution pre- and post-launch

Solution

Created a futuristic brand design and corresponding messaging to visually reinforce PowerOne’s positioning as the world’s first truly autonomous infrastructure

Produced a compelling, multi-channel campaign that clearly articulates PowerOne’s key benefits and they work together to accelerate an organization’s shift from traditional operations to modern cloud outcomes