Dell EMC Smart Fabric

Dell EMC SmartFabric | Support for New Service Launch


Objective

Support the Dell EMC marketing team’s existing suite of launch materials

Create a fun, quick-hit video to raise awareness of and generate buzz for new SmartFabric Services

Convey the key message that HCI implementation is complicated – until now

Solution

Produce a 40-sec video showing an elaborate Rube Goldberg machine at work

Incorporate whimsical elements to sustain viewer interest and keep it playful