DataTorrent | Repositioning an Industry Pioneer
Objective
Develop a brand position that reflects the new business model and brings the executive leadership team’s vision to life
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Differentiate DataTorrent in the market and position the company as an industry leader
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Launch the first of several new products
Solution
Interview key stakeholders to capture a unified strategy and vision
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Craft a new brand position and corporate messaging upon which all marketing materials can be built
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Create company brochure, web banners, and video, and evolve website based on the new messaging
Impact
A website and suite of marketing materials that reflect the new business model, provide strong sales support, and serve as a template for the upcoming launch of several additional products.