Autodesk PLM 360 | B2B Engagement Through Social


Objective

Launch Autodesk’s new cloud-based Product Lifecycle Management (PLM) solution with emphasis on B2B social

Define engagement and best practices for social go-to-market plan

Solution

Build of custom Facebook, Google+, LinkedIn pages (all cross–linked and integrated)

Create custom YouTube channel with smart filtering for PLM TV training program

Design and run FaceBook promotion, the PLM Games, to engage University students

Set up Twitter channel for customer service engagement and support

Impact

5 PLM Games contestants recognized at Autodesk University

Engaged more than 600,000 people in year one