Autodesk Building Performance | Digital Engagement Through Gamification


Objective

Increase awareness that buildings are the #1 cause of greenhouse gas emissions in the U.S. and create a halo for Autodesk and their “eco” product offerings

Treat program like a public service announcement to reach broad audience

Solution

Leverage owned and social channels to create awareness and engagement, without paid media

Campaign with talking building characters conveys message in an engaging, non-judgmental way

Game on autodesk.com combined fast-paced “twitch” game with educational trivia questions; real-time leaderboard

Impact

Over 17,000 play game

10K+ views on youTUBE

214K mentions of “Autodesk RetroFits” on Google