Sanare/Brightsky | Brand Development and Activation


Name and brand next generation provider for people living with diabetes


Conduct a findings study to understand patient mindset, frustrations, and needs to develop a user-centric approach

Design engagement programs for patients, family members and doctors

Activate the BrightSky brand with articles, press, collateral, ads, and tradeshow presence


Naming and brand identity executed in less than 4 months

Launched brand internally and developed a transition plan to move partners and customers to the new entity